Economy That Prospers

Encourage a thriving business environment that results in a strong, diverse, resilient economy and supports community prosperity.

Goal 1: Fiscal Year 2021-2022 Priorities

 Item #

Description

114 Identify potential parking and transportation alternatives for downtown.
186 Work with local businesses who need support during COVID recovery.
221 Revisit Cannabis Ordinance and consider storefront options.

Next Year's Priorities

 Item #

Description

120 Robust focus on the riverfront and river-oriented development, including redevelopment potential of the Golden Eagle Shopping Center and Water Street.

Key Achievements

 Item #

Description

105 Establish City minimum wage ordinance.
184 Establish a Free Range, outdoor dining program that allows merchants impacted by the Covid Shelter in Place regulations to operate their business outdoors.
185 Reach out to individual businesses to determine how Covid shutdowns are affecting them and to see how staff could support them.
187 Develop a ShopPetaluma website, supported with marketing and a dedicated gift card program.
188 Develop and issue loans to businesses to support their cashflow needs during COVID Stay at Home regulations.

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The first step in achieving prosperity and wealth is learning to appreciate what you already have.

Samuel Richardson

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