Measure U was placed on the ballot after months of community engagement. Over 3,000 residents participated in workshops and survey responses. Residents identified top priorities, including:
- Emergency public health, wildfire, and natural disaster preparedness
- Maintaining 911 emergency response times and fire prevention and protection
- Ensuring 24-hour police and fire staffing
- Keeping public areas safe and clean
- Repairing streets, roads, and potholes
- Supporting local businesses through recovery