Wayfinding Signage Program

Project Description

All signs point to Wayfinding! The Wayfinding Signage Program will ultimately create a comprehensive city-wide plan for signage to help people get to where they want to go. The signs will be a variety of sizes designed to be clearly visible and provide direction for people to safely travel by foot and bicycle. These signs can highlight the City’s history, including landmarks and buildings, give districts and destinations a boost, and assist with the transition between car, pedestrian, and transit use.

The initial phase of the demonstration program will focus on direction from Petaluma Blvd. South to the Downtown Area, Transit, SMART Multi-Use Path, and the Lynch Creek Trail. Later phases will include the SMART multi-use path and other locations citywide.

This will be installed as a “demonstration” program that will allow the community to experience the signage and provide feedback. The City can then use this feedback to identify any signage improvements that would enhance the wayfinding as we prepare a broader and permanent implementation. 

The Wayfinding Program will be incorporated into the larger Active Transportation Plan, scheduled to be completed in FY23. The update of the Active Transportation Plan will include a robust community outreach program and rely heavily on collaboration with community stakeholders, with guidance from the Pedestrian & Bicycle Advisory Committee (PBAC) and the Petaluma Downtown Association (PDA).